MY “WHY”
ABOUT NICI
Heyyy Yall! I guess this is the part where I tell you all about myself, huh? My name is Nici Ruffin. I am originally from Cincinnati, OH. I am a Believer, daughter, sister, friend and probably your number one fan… yes, you! I am a self proclaimed “girly-tomboy” who enjoys 90’s R&B, tacos, Marvel movies, perfume, traveling, literally anything creative and I’m obsessed with Doberman Pinschers (shout out to Adonis)!
ABOUT PRETTY NICI
Growing up, I didn’t see anyone who looked just like me in the beauty or fashion industries. I can remember being the little chunky girl who couldn’t fit anything at the popular stores and who was repulsed by the very un-youthful plus-sized selections at the department stores. Also, as a dark-skinned girl, I struggled with beauty because there were very few examples in the beauty industry who I could identify with. That lack of representation early on led me to being a teen and young adult with low self esteem. Clearly there had to be something wrong with me, I thought because when I looked at magazines, commercials and tv, I didn’t see— me.
So now, I stand in that gap. Dark skinned and curvy women, are STILL underrepresented on all ends of the spectrum. I want to show anyone who can identify with me that they are enough. I advocate for not just women who look like me but all women who feel left out. I use my growing platform as a safe space for anyone who has ever felt that they weren't enough. I show people that no matter what skin color or size you are, there is room for you in beauty and fashion, just the way you are.
In recent years I have expanded my talents in helping others discover their’s! I have found a love for consulting in the spaces of personal styling, personal branding, influencer/social media coaching and vibe curation. To learn more about how I can help you use social media to leverage your personal and/or professional brand, visit the VIBE section of my website.
